S2 E21: Juvee, 100 Thieves, Higround Director of eCommerce Francis.
Ecom Gold
00:00
The Importance of Metrics in Pay Performance Marketing
I do seem to find that there's, especially in e-commerce directors or CMOs, two schools have thought whether you're incredibly metric and data driven. And that tends to go hand in hand with people that spending a disproportionate amount of their budget on pay performance marketing usually on Facebook. So we just kind of take it like overall, what's the overhead cost of some of these things and what's like the overall effects of it rather than going into the very, very granular view points of those data? Yeah, it makes sense. I like that.
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