Using ego to change behavior

As chief content officer of Forbes, Randall Lane oversees the magazine's signature list of billionaires, tracking the richest people on Earth. But he has noticed that this prompts the ultra-wealthy to stockpile their money instead of spending it on the public good. He debuts a new ranking — True Net Worth — that applauds billionaires for their philanthropy and rewards generosity. Guess who's in the top five?

Learn more about our flagship conference happening this April at attend.ted.com/podcast

Hosted on Acast. See acast.com/privacy for more information.