SaaS Companies Aren't Really Paying Attention to YouTube

A couple of companies that we work with are doing a similar format to this for episodic weekly live event type things. After the fall, we have a B tested whether you send the content or whether you send an offer to get a demo and you actually get more demo requests when you just send the content instead of asking for the demo. So definitely send the content. The second thing I would add is why are we only sending the content to attendees? The content is relevant to a lot of people in your database. And that's where you get the actual impact. You need volume, any email, you need volume, quality and volume in order for that to really work.