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A Better Way to Create New Ideas & How to Take Control Of Difficult Conversations

Something You Should Know

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The Importance of Lateral Thinking

Lateral thinking is a way of approaching issues and problems in particular where you're looking for offbeat, weird sideways type solutions. I would say that Uber and Airbnb are fantastic examples of lateral thinking. You can't develop a taxi company into Uber. It requires a completely different approach to harness all the people who drive for a small fee or Airbnb which doesn't own a single hotel room.

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