Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.
Dave and Danielle cover:
- How to hire a “Head of Content” and what mistakes to avoid
- Behind the scenes of how ExitFive repurposes content (like this podcast!)
- The fun challenges of going from a solopreneur to team of five
Timestamps
- (00:00) - - Intro to Danielle
- (06:36) - - Why we hired a Head of Content at ExitFive
- (09:46) - - How we write our newsletter
- (13:08) - - Content repurposing at ExitFive
- (19:40) - - Why you should repeat yourself as a marketer
- (24:37) - - How to create a culture where everyone can do their best work
- (27:34) - - Why your team needs a vision to work towards
- (32:27) - - Balancing Structure and Flexibility
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Learn more about Exit Five's private marketing community: https://www.exitfive.com/
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Brought to you by:
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
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- Visit hatch.fm to learn more
