187 - Marketers - You Don't Need More Budget | Demand Gen Live S2 x48
GTM Live
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How People Buy Things?
David: I agree that packaging up the category in a certain way is helpful. But i don't see a lot of companies that would be our customer or b companies, product base companies, doing that actually. And then i read one of their reports recently about how people buy things, and it was all about buying groups. David: You do not need a fuck and buying group to all be on your web site in order to sell a product. It may not change the marketing so much, but it changes the sales. Rap has one account. That's it. One account world wide, maybe, but just even national. For that one product is one account, right? Ra for that
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