The Power of Design in the Digital Age

UX is just one of the departments, right? And there are other more. But yeah, so it's really bigger than the UX, of course. It's really big design department. It's about culture and the organization as well. If you're not up there in that kind of important boardroom meeting or whatever, then you're not going to be moaning about it. You know, the coffee machine. The amount of companies that are now call themselves digital first or even digital startups, I suppose,. There is there is a an element of power that designers do have now.