#130: Aaron James—How to Define What Your Customer Really Wants
The StoryBrand Podcast
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Nike and Donald Trump Are Using Colin Capernick in the Same Way
Nike and donald trump seemed to be using colin capernick in the exact same way. I think theyr sales after they chose con pernick as their spokes person for a minute, i think their sales increased by 30%. And you're talking about hundreds of millions of dollars. So great move for them. Trump looks out at the landscape he sees. At the time, he tweeded about and started making an issue of kneeling during the national anthem. This was basically not an issue. The next week, there are 90 players neeling,. He created an issue centered around this one player, colin Capernick. It's almost like when we personalize an em
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