Introducing the doc-writing culture

What if the key to scaling your business wasn’t more people, but ruthless focus combined with relentless speed?

Cameron Herold teams up with Sean Kim, the former President and Chief Product Officer at Kajabi (ex-Amazon, ex-TikTok) and the current Chief Product Officer at HighLevel, to crack open the playbook that turns chaos into proven, compounding wins. Inside this conversation: why leaders who say “no” more often grow faster, how to make data the backbone of every decision, and the real story behind powering a $1.7B creator platform without burning out your team or chasing shiny objects.

Listen now to dodge the trap of feature bloat, hiring sprees, and slow, clunky execution. These are unfiltered insights and backed-up frameworks from the inside that you simply won’t get anywhere else, unapologetically blunt, deeply actionable, and designed for COOs and founders ready to scale, not just survive.

Timestamped Highlights

00:23 – Why Sean Kim said “hell no” to TikTok… at first. The surprising conversation that changed everything

01:10 – “Discovery” is the real unlock… how it built TikTok’s domination and sparked Sean Kim’s obsession

08:18 – What happens when you leave Amazon’s scale for pure startup chaos… scrappy desks, no process, and surviving the LA office

09:24 – The secret power of the “doc writing” culture… how writing, not slides, became TikTok and Amazon’s unfair advantage

12:24 – Ruthless speed… fail fast, double down faster, and outmaneuver every competitor. This is how TikTok really operates

14:45 – Why Kajabi never bloats its teams… and how knowing exactly when to hire is a massive competitive edge

17:13 – The impact calculator… predicting revenue, retention, and customer wins before a single feature ships

25:40 – How to crush “feature creep” and avoid turning your SaaS into a Frankenstein’s monster

About the Guest

Sean Kim was previously the President and Chief Product Officer of Kajabi, the all-in-one platform powering $1.7B+ in annual creator revenue. He previously led product teams at TikTok and Amazon Prime, shaping global growth strategies and a customer-obsessed culture. With a reputation for world-class execution and a bold, systems-driven mindset, Sean stands out as a top operator for scale-minded founders and COOs. He is currently the Chief Product Officer at HighLevel.

🔗 LinkedIn

Mentioned Resources

• TikTok
• Amazon Prime
• Bulletproof Coffee
• Dave Asprey
• ByteDance
• The “doc writing” process (Amazon framework)
• Impact calculator for product decisions

Important Links

• Connect with Cameron: Website | LinkedIn
• Explore the COO Alliance - The World’s Leading Community for Seconds in Command
• Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
• Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
• Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.