The four builder categories

Hey, everyone. Today, I've got a solocast coming your way. 

Most agency owners trying to grow are doing one of two things: cold outreach or waiting for referrals. Both have the same problem. You're starting from zero every time.

There's a third option that almost nobody talks about: finding the people who already have your future clients' attention, and getting in front of them.

In this episode, I walk through a framework I call the "builder ecosystem." These are the people, communities, publications, and companies adjacent to your niche that share your target audience. They've already built the trust. They've already gathered the crowd. Your job is to show up where they are.

In this episode, I cover:

• Why cold outreach and referral dependency both leave you starting from zero
• The four categories of builders: People, Communities, Publications, and Companies
• How to research and map your builder ecosystem (with specific search strategies)
• Tiering your findings by accessibility so you know where to start
• Your first 5 moves you can execute this week

If you do the exercise from this episode, send me a message. I'd love to hear what you found.

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