
S04 E03: Super reps, ChatGPT and pharma's future on social media
EMJ GOLD: Pharma news, views and analysis
00:00
Is There a Difference Between Speakspeople and Influencers?
I don't think social media is going anywhere. If anything, I think we're going to find new ways to engage. There's been a whole bunch of conversations around the use of influencers. Is it purely the idea that you've paid money to someone that makes them your spokesperson? Or do you require a long term relationship of some kind and all of which will come into play?
Play episode from 16:36
Transcript


