EMJ GOLD: Pharma news, views and analysis cover image

S04 E03: Super reps, ChatGPT and pharma's future on social media

EMJ GOLD: Pharma news, views and analysis

00:00

Is There a Difference Between Speakspeople and Influencers?

I don't think social media is going anywhere. If anything, I think we're going to find new ways to engage. There's been a whole bunch of conversations around the use of influencers. Is it purely the idea that you've paid money to someone that makes them your spokesperson? Or do you require a long term relationship of some kind and all of which will come into play?

Play episode from 16:36
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app