In the Know  cover image

Will Kirkness: Rentokil, A Century of Pest Control

In the Know

00:00

Brand strategy and regional strengths

Will explains Rentokil's de-emphasis of local brands, the strength of Terminix, and why multi-brand works for peers.

Play episode from 09:05
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app