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RV 38 - B2B Marketing Isn't Actually Marketing | Unpopular Opinions with Ashley Sava

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How Do You Measure the Success of Marketing Right Now?

The pool of companies that are available to you is actually very small in the grand scheme of things. I would look at whether they have business leaders inside of their company that are active on social platforms. The learnings of joining a more developed organization can pay off really high in your next career opportunities or future career. And it feels like working at, especially if you're in venture land, that finding companies that are a little bit more late state later stage increases the probability of your success.

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