The Origins and Role of Imagineers

Disney’s largest source of revenue is its theme parks and cruises. The people responsible for designing those attractions are the secretive Imagineers. WSJ’s Ben Fritz reports that the company is spending $60 billion to create more Disney magic and it's up to the Imagineers to make it work. Ryan Knutson hosts. 

Further Listening:

- Disney’s Big AI Dilemma
- Disney Gets Into Gambling

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