How to Overcome the Barriers That Aren't Working

I was at a company that was 100% gated content like ride or die. They had just spent 13 grand producing this really lovely designed Multi-page PDF and were pumped to put it behind a lead wall. I asked them Hey, let's do a quick project right here while we're on the call At the beginning did like a call to action go through your inbox right now and count how many gated forms You've filled out in the last 30 days send me a tally in the chat. We'll see three Out of the whole company there were a couple hundred people that worked there Three people in the last thirty days had downloaded gated content. That was the eye opener that our