What does real omnichannel marketing look like in today’s pharma world?
In this episode of Game of Pharma, we sit down with Nick Smith—Founder of Loud Canvas Health and ex-Eversana leader, to unpack what’s changed in pharma omnichannel, why personalization beats presence, and how behavior data can reshape brand strategy.
Nick has worked on both niche and large-scale brands and shares powerful insights on:
- Aligning brand goals with HCP and payer behavior
- Creating omnichannel journeys that actually convert
- Why rep visits are still gold (if tracked right)
- Structuring websites for different stakeholders
- Using omnichannel maturity models to future-proof brand plans
Whether you're in brand, marketing, or access strategy, this episode will challenge the way you think about omnichannel in pharma.
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Nick's LinkedIn: https://www.linkedin.com/in/therealnicksmith/
Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/
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