The Internet Is Secretly Powered By Billions Of Tiny Auctions
Odd Lots
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The Importance of Targeted Advertising
So much of the online advertising world seems to be about targeted advertising. So does anyone just throw stuff out there nowadays just on the off chance that someone might see a good product and want to buy it? If you're not doing any targeting on who your customer is an analogy might be putting up a billboard versus sending a direct mail flyer. It's also pretty rare because in order to actually get a high enough conversion ratio for this to be worth the advertiser's time, you really have to buy a tremendous amount of volume.
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