What if your marketing team could predict revenue like a finance team predicts cash flow?
Daniel sits down with Aviv Canaani (CRO & CMO of DataRails) to break down how to actually build a predictable revenue engine. Aviv shares how he reverse engineers aggressive revenue targets into pipeline, meetings, and budget, and why most companies get this wrong by hiring more reps instead of fixing demand.
They go into the mechanics: cost per meeting, conversion rates, tiered lead scoring, and how to align marketing, SDRs, and sales into one machine. Aviv also explains why he eliminated prospecting for AEs entirely…and instead built a system where marketing fills calendars at scale.
If you're trying to prove marketing ROI, scale pipeline predictably, or turn marketing into a true revenue driver, this episode is for YOU.
https://customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm
Follow Aviv:
LinkedIn: https://www.linkedin.com/in/avivcanaani/
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
