Exploring the Categories of Video Essays and Their Popularity

Candice Lim is joined by Anisa Khalifa, a podcast producer and host of The Broadside from WUNC. They dissect the phenomenon surrounding video essays, which are not exactly new to YouTube, but finding a captivated audience in Gen-Z and millennial culture. From deep dives into The Hobbit to retellings of Greek mythology, the ability to analyze pop culture, cite sources and listen to spoken essays uninterrupted is creating the hunger for more longform content.

This podcast is produced by Se’era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton.

ICYMI is sponsored by BetterHelp.

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