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4 - Execution Drives Better Strategy | Demand Gen Live S1 x04

GTM Live

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Building a Community of Influencers in B2B Sales and Marketing

We ranked highly on search engines for top of funnel terms, which is actually a brand building strategy that people don't think about. We would get people from our industry to drive everything for us and we built a contributor network where you could essentially submit to be a part of it. The other thing we would look at really closely was email list growth,. And not like, hey, sign up for a sales consultation or sign up for, you know, a demo with one of our partner companies. It was just be apart of our email list. Just don't miss out on all the great content we're producing. So once you get like a foundational building block in all these areas and you

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