How Does Sponsored Web Marketing Work?

i used to work for one of those companies that provided sponsored web in our services, so i know all about how this works. When i was a sail sacker, ino, fullfull disclosure, we were a company that provided sponsor Webonors. The way it worked was straight up, however many webonar registrants were generated for that webonr, you'd be able to mark it to them as you wanted to.