Why customer language is deceptive

One of the most challenging things about identifying PULL in customers is understanding what they are telling you. In this conversation, Rob discusses the “hairball” that customers often spit out - a mix of demand, supply, history, random red herrings - and how to translate that into Demand. 

Rob's Substack post here: ⁠LINK⁠

PMF Camp / Work with Rob: ⁠LINK⁠

Pre-order Rob's book ("The Power of PULL") - ⁠Amazon⁠

Connect with Rob on LinkedIn: ⁠LINK⁠