206 - Marketing's Job Shouldn't Be To Facilitate Sales Doing Sales | The Ungated Marketing Podcast
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What Do You Love the Most About Marking?
Marketing's job is to drive buying processs its scale, so people are basically done buying when they come and talk to your sales team. The mind set inside of most beto b companies is still flawed to think that marketing job is to basically facilitate sales doing sales. Over reliance on technology can mean a lot of different things but when it comes down to it, just the the way that companies measure marketing,. i find to be incredibly fad and keep marketing team stuck in the old model.
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