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#113 Interacting with Jim Kalbach, Vanessa Kirby, Craig Sullivan & Sofia Hussain

UX Podcast

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How to Do Web Design in Your House

The CEO decides on what's going to go on a page rather than the customers and the design team working as a collaborative kind of unit. You need to get ego out of design, ego, assumptions, cherished notions. I have 20 years of experience in marketing. I know what our customers want. This works on this other side, so we're going to do it. Or I've decided I know what they want. All of these are conceit, arrogance, and they're covered for the fact that knowing a way inside your heart, there's a lot of voice going, you don't actually know. Go on, say it. Just tell them. They really don't know,

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