As fans of FX’s new limited series, Love Story: John F. Kennedy Jr. & Carolyn Bessette search for real-life versions of the characters' wardrobes, they're running into roadblocks. According to Google Trends, searches for “Calvin Klein 90s” shot up 850% in the US the week Love Story premiered. When customers found more fleece joggers and graphic tees on its website than the sleek basics they were looking for, some turned to secondhand sellers. PVH Corp., the apparel conglomerate that bought the Calvin Klein brand from the designer of the same name in 2003, declined to comment on its CBK strategy—or lack thereof—citing a quiet period ahead of its next earnings release.
Dina Katgara, Bloomberg News Consumer Reporter, joins Bloomberg Businessweek Daily to discuss. She speaks with Carol Massar and Tim Stenovec.
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