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7 - Paid Social vs. SEO | Demand Gen Live S1 x07

GTM Live

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Facebook Ads Manager

The drop was somewhere between 5 and 15% across the board but we're seeing like a very strong response beginning last Friday moving forward. If you're running a case study or any piece of content on Facebook for that matter, it must be able to be consumed in less than three minutes. So spend some time and look at that and spit out to you exactly how many people on a monthly basis use the platform. And the thing is that right now we're seeing significantly lower CPMs.

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