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Ep. 202: Barry Schwartz Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Paradox of Nonstop Marketing of Prescription Drugs

Young people have no idea what I'm talking about because they've grown up in a world where there is nonstop marketing of prescription drugs to the lay public, but it wasn't even legal 20 years ago. Why are they wasting their money marketing prescription drugs to people who can't buy them? The answer presumably is that what they believe is that you will hear about this new cholesterol fighting drug or erection producing drug and immediately call your doctor and say, I want to switch to this. And that of course doesn't sell any of the drug. What does is that when you tell your doctor this, the doctor then complies with your request, which means that the patient is now in charge of

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