N°062 - Structure vs. Imagination with Andy Polaine
Near Future Laboratory Podcast
00:00
The Flywheel Effect of Imagination
"I think there's a thing there where when it comes to norm or becomes kind of normalized and then it's just like, you know, dead dancing," he says. "What's happened in the last 20 years is that design has been pushed to become more strategic and bigger than its idea." He adds: "And I think quite a lot of younger designers have bought into this new part of what we're all doing".
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Transcript
