Using Keyword Modifiers in PPC Campaigns Can Save You Money

The blog example reminds me also of the kind of content you're producing. If they're thinking about cost and it's a high sales velocity, more of a transactional sales process, you better believe they're going to buy. One other note for anyone that's running PPCF, Spark the thought I've started to implement this in a lot of campaigns and basically just save a ton of money and be able to move that somewhere else like social.