Uriah Kaiser has been covering Northern Virginia through Potomac Local News since 2010 — longer than most people in this space have been paying attention to it. In this episode, he and TJ Larkin dig into what it takes to build a sustainable, multi-revenue local media business over the long haul.
From paywall strategy to AI adoption to YouTube growth, Uriah pulls back the curtain on what's actually working right now. Key takeaways include: start with free content to build brand before adding a paywall; use email capture walls strategically to grow your list fast; feed AI accurate inputs (like meeting transcripts) to get high-quality content out; build your YouTube channel around consistent topics so the algorithm can place your content; and get physically present in your community if you want to close ad deals.
Uriah's model blends hard journalism with community content, and it's a useful roadmap for anyone building a local newsletter or media brand today.
Connect with Uriah Kaiser:
Website: PotomacLocal.com
X: @PotomacLocal | @UriahKaiser
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https://localmediahq.com/
https://lightbreak.ai/
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