133 - Paying for Attention vs. Commanding Attention | Demand Gen Live S2 x29
GTM Live
00:00
Setting the Expectations and Telling Them the Truth
The real answer is setting the expectations before they become a customer and telling them the truth. We're out here creating demand, and we're doing something that a lot of other people aren't doing right now. And so there's ways to slice and look at the data to present the story of wyat's working. It can be better conversion rates from damo to scl to o. Or it could be just more qualified buyers that don't get disqualified by an s t r on the way in.
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