When 'cute debt' is not so cute
Round Table China
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The Marketing of 'Cute Debt' and Cart Conversion
This chapter examines how companies like Afterpay tailor their marketing strategies to appeal to women-oriented retailers, focusing on boosting online cart conversion rates. It highlights gender-specific tactics and the impact of messaging such as 'cute debt' on young female shoppers, while also considering broader gender shopping behaviors.
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Transcript
