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Barney is back in business

The Hustle Daily Show

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Mattel's Resurrection of Barney

Mattel buys out hit entertainment for 680 million in 2011. Right after the time when Barney sort of quietly disappeared, Mattel takes over. They get the rights to Barney. Now it's like more than a decade later, and Mattel is making a big push to bring him back from the dead. That seems kind of weird. Like why did they sit on him for 10 years? Why now?why are they resurrecting Barney?

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