Causes of Apple's 1990s Decline

Apple, one of the largest and most influential companies in corporate history, just celebrated its 50th anniversary. From its romantic beginnings as the visionary project of Steve Jobs and Steve Wozniak to its current global dominance of the smartphone market, Apple has always engendered passionate customers and legendary business stories. Now, prolific and award-winning technology writer and “CBS Sunday Morning” correspondent David Pogue has written the definitive history of Apple. We are privileged to be joined by David to discuss his new New York Times bestselling book, Apple: The First 50 Years.

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Show Notes

• Apple: The First 50 Years via Amazon

• David Pogue's homepage

• David Pogue on X

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Edited by Giacomo Guatteri

Find out more at https://businessbooksandco.com

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