Episode 79: A social media marketing masterclass
CIM Marketing Podcast
00:00
How to Build a High Quality Following on Social Media
There's definitely an element of you can gather and that's actually the main problem that I had with my TikTok account. We went insanely viral but it meant that it was actually quite detrimental what we wanted to achieve. If you do end up with a slightly routine stuff, mundane, mediocre of the words we have used, you end up with lots of passive followership but very low levels of engagement. That's not where we want to be in social. And definitely you want to get that what Julie is saying about getting that message right and knowing you targeting that's going to build up a higher quality following over time which is more valuable for your business.
Play episode from 06:18
Transcript
