The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process cover image

HOW TO WIN EVEN WHEN YOU ARE VIEWED AS A COMMODITY

The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process

00:00

Identifying the Real Decision-Maker in Meetings

Brian asks about reading room dynamics; Frank warns to watch the quiet stakeholder and find who owns the pain.

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