GTM Live cover image

13 - Create content that resonates with your audience | Aspireship Interview

GTM Live

00:00

Is There a Better Way to Grow Your Company?

In two thousand 15, two thousand 16, time fray night, i started working at a company. My main roll was trade shall execution and promotionam going to big meetings with the sales raps to help them close deals. And what i realized in my head, like i could feel it, was that we were talking tof people that weren't ready to buy. The next thing i did was, cause trade shows were our main, like, budget piece. And during that period of time I was able to demonstrate that what i was doing was better. And so  we went from doing three or four trade shows a year to doing one every six months for 12 months. That's

Play episode from 15:43
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app