
13 - Create content that resonates with your audience | Aspireship Interview
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Is There a Better Way to Grow Your Company?
In two thousand 15, two thousand 16, time fray night, i started working at a company. My main roll was trade shall execution and promotionam going to big meetings with the sales raps to help them close deals. And what i realized in my head, like i could feel it, was that we were talking tof people that weren't ready to buy. The next thing i did was, cause trade shows were our main, like, budget piece. And during that period of time I was able to demonstrate that what i was doing was better. And so we went from doing three or four trade shows a year to doing one every six months for 12 months. That's
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