Introduction

This season on the builld podcast, we're talking about product light. Each week i sit down with operators to hear first hand how they've put their product at the centr of user acquisition, conversion and expansion. To day's episode is all about on boarding, product led growth. How do you make that a new user understands your product? How do you deliver maximum value in the minimum time possible? Thankfully, we are joined to day by the user on boarding gooro himself, jonathan kim. Jonathan is the co founder and ceo of apcus, a sophor product built to fix on boarding and other common u x issues facing product teams.