
14 - Do you need an SEO agency? | Demand Gen Live S1 x10
GTM Live
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Is It Better to Use a Testimonial Style or a Youtube Style?
Testimonialsre are interestingas as a content type, because i think they are relevant for top of funnel and also relevant for bottom o funnel. We basicly have our testimonials bucketed by what we need them for. So if it's cutos for customer service, we have that bucketed. Oh, these are all testimonials that talk about how great or customers services. On those of pages. When we need someone that's very price sensitive, we find like a testimonial that is talking about, like, you know, great value, a great bundle right? Awesome. A implementation and on boarding easy. It Is always really back to the intent of the buyer
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