Marketing: Courting Controversy and Visibility

How did Hitler rise from being a shiftless, borderline-homeless bohemian, to creating one of the largest mass movements of the 20th century? And what can we learn about building a movement from him?

00:00 Hitler Finds His Voice
03:15 Why Study Hitler
06:20 Birth and Family Roots
12:00 School and Artist Dreams
17:00 Vienna Bound
26:00 Homelessness and Hustle
33:00 Steve Jobs Comparison
34:30 Conversion to Antisemitism
48:30 Habsburg Multicultural Backlash
52:55 Munich Move and Draft Dodge
01:00:00 World War 1
01:08:50 Gas Attack and Defeat
01:16:15 Spying on German Workers Party
01:24:15 Hitler Becomes Party Star
01:33:45 Rhetoric Tools and Practice
01:39:00 Controversy Marketing Tactics
01:42:00 NSDAP Growth and Branding
01:46:40 SA Formation and Power Grab
01:53:15 Crisis and Coup Planning
02:00:38 Beer Hall Putsch
02:02:30 Closing Quotes and Next Steps
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Sources:
Hitler: A Biography by Ian Kershaw
Hitler: Beyond Evil and Tyranny by RHS Stolfi
Hitler: A Global Biography by Brendan Simms
In His Own Words: The Essential Speeches of Adolf Hitler by CJ Miller
Mein Kampf by Adolf Hitler (New Ford Translation)
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Sponsors:
The Classical Society
David Senra Podcast
Zodl (The new Zashi wallet)
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