Before we get the main episode underway, a quick announcement for those listening before Jan. 15.

I’m co-hosting a free workshop on how to build a luxury personal brand in the wedding industry. I’ll be joined by my friend, luxury planner and certified protocol officer, Julian Leaver to talk about what it takes to present yourself and communicate in a way wealthy clientele trust and respect.

Trust is the #1 criteria for purchase decisions among affluent buyers. We’ll talk about specifics on creating and building trust not only during the buyer’s journey, but also while you service your clients before, during and after the wedding.

Register now through the link at the bottom of the show notes.

Now, on to the episode!

What does it take to find success in luxury photography?

Gorgeous images? Solid referral base? Strong brand reputation?

Yes, 100%. But these are just table stakes for a seat with the affluent couples and their planners.

On today’s podcast, I bring together four of the top photographers in the wedding world to discuss:
-What else besides beautiful images you need to make your mark in the luxury space

- The #1 key to delivering exceptional customer service

- Their “secret weapons” for before, during and after the wedding to surprise and delight clients

- What they know now that they wish they knew way back when

- How to sell through planners

- Biggest myths you believe that they want to bust

Tune in to hear from KT Merry, Abby Jiu, Gione da Silva, and Charla Storey on what it takes to break into and book consistently in the luxury market.

Link to register to the Luxury Personal Brand Workshop (free, and replay available): bit.ly/48hxkcF

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