Episode 137: Podcast 137 - Part two of the three part series: Hook - Story-Offer Podcast 136-137-138
Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards
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What's the Purpose of a Story?
If you're telling a story in an ad, typically it's going to be one to two sentences. A number one is to create emotion that needs resolution through your fo, your offer. That's ultimately it. Anything else other than to rouse curiosity and drive a click, you're wasting time. If we talk about in a sales, let's just call the sales letter, ok? Or on a funnel where you're actually trying to drive the sale,. In the enda, the highest level, the purpose of the story is tocreate emotion in the listener, reader, watcher.
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