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Siddharth Roy Kapur | Film Producer, Founder & Managing Director | Roy Kapur Films | 'Rocket Boys' Rocket Into Our Lives

Cyrus Says

00:00

How Do You Design Your Marketing Campaigns?

Lik: We've got to be informed by what the content is, rather than what we'd like to lear it with. The idea is that they didn't take themselves at serias seriouslys we take them. I think that's where inspiration comes from in the end, when people really relate to othe person is. And wed we have a bad name in that sense. In term ty, i'm not saying o tes al the past - you've had a bi mean, you've had deaths a that have occurred on fin etsen. And that happens around the world.

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