#27: Don Schneider—How to Create a Big Brand (Even On a Small Budget)
The StoryBrand Podcast
00:00
Bajing Star Buck Mugs
This episode is really about marketing versus branding. Marketing is when you communicate very clearly what your offer is, and the people who are listening understand why they need your product to make their life better. Story brand helps you get that part right. There's also branding, which story brand also helps you do. But branding is a little bit different. It's a little more vague. Even small, local companies need to understand branding. We're talking about the look feel, values of the organization that are demonstrated effectively in the colors you use and the music you play. And we wanted to do an episode on branding so i couldn't believe that we got him at branning. I collect star
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