The Batman Foreversight Test Case

Looking at the internet in 1995 is like looking back at awkward grade school yearbooks—all the weirdness and flaws stand out in stark contrast to what it’s grown into since. And web design took awhile to become a career—but it got a big boost in 1995. When the Batman Forever website launched to promote the movie, it showed people what was possible on the web. And it forever changed what we’d expect from a website. 

Jay Hoffmann describes the quirky designs of the early web. Richard Vijgen explains how we went from a lack of conventions to a homogenized web. Jeffrey Zeldman recounts building the Batman Forever movie’s website—and sowing the seeds of professional web design. Jessica Helfand outlines the process and joys of designing a web page. And Kyle Drake shares how he founded Neocities in an attempt to recreate some of that magic of the early web.