RV 56 - Understanding Dark Social and How to Measure It | Revenue Circle
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The Dark Social Versus Dark Funnel
Dark social is not producing intent data and not being attributed to a person or an account That makes sense. I think these are 100 percent complementary things. Some people think that like i'm over here trying to like steal six cents is thunder with the dark funnel No, i'm trying to educate marketers that hey like the dark funnel is real Here's the things that it's being measured by a a bm or intent date offender. But we have all of these other things that customers are doing when they're looking to buy from you. And we need to be able to create demand and move people into buying cycles through these places.
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