Ad design, click incentives, and long-term drift

Get our AI Video Guide: https://clickhubspot.com/dth

Episode 97: How close are we to a world where AI-generated videos are indistinguishable from reality? Matt Wolfe (https://x.com/mreflow) and Joe Fier (linkedin.com/in/joefier) dive deep into Seedance 2.0—ByteDance's new AI video model that could outpace giants like Sora and Veo. Joe, a marketing and business expert known for his hands-on approach and insights into AI's rapid evolution, helps to break down the five most fascinating developments in the AI space this week.

They tackles game-changing AI advances: Seedance 2.0’s mind-blowing video generation for ads and motion graphics, the rollout of Google’s Veo 3.1 in Google Ads, the GPT-5.3 Codex Spark coding model built on specialized inference chips, Gemini’s DeepThink model for scientific research, and the early rollout of ChatGPT ads.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

—

Show Notes:

• (00:00) Seedance 2.0 arrives – AI video generation blurs reality, ad creation moves fast.

• (03:03) Google’s Veo 3.1 powers video ads, advertisers can now generate clips directly from image uploads.

• (05:33) Comparison of Runway, Kling, Veo, and Sora—head-to-head prompt showdown.

• (07:00) Motion graphics and explainers—AI’s take on the creative industry.

• (08:35) US vs. China—Copyright, IP, and training data debates.

• (12:10) Deepfake and video authenticity—why we now default to skepticism.

• (13:30) Google’s edge in visual AI via YouTube’s massive corpus.

• (14:39) The next frontier: Longer, more consistent video generation.

• (15:14) Where do humans fit in? Taste, storytelling, and creative direction.

• (18:30) GPT-5.3 Codex Spark—coding models on Cerebras inference chips, demo generating a website in 18 seconds.

• (24:34) AI tool comparisons—Codex vs. Cursor vs. Claude Code.

• (25:12) Speed as the key bottleneck breaker in creative and technical workflows.

• (28:02) Google’s Gemini DeepThink—state-of-the-art research, advanced coding and physics capabilities.

• (32:52) Gemini demo attempt—3D-printable STL file and solving the three-body problem.

• (33:20) ChatGPT rolls out ads—impact on monetization and user trust.

• (40:02) Google’s ad history—how “sponsored” is becoming harder to distinguish.

• (44:02) Democratizing AI access via ad-supported models.

• (45:03) Matt Schumer’s viral article—why AI is moving even faster than most people realize.

• (51:11) Tools that build tools—AGI’s path and the new role for humans.

• (53:12) Real-world skills and taste—where humanity still wins (for now).

• (54:01) Final thoughts—wake up, pay attention, and stay on the leading edge.

—

Mentions:

• Seedance 2.0: https://www.seedance.com/

• ByteDance: https://www.bytedance.com/

• CapCut: https://www.capcut.com/

• Veo: https://deepmind.google/models/veo/

• Runway: https://runwayml.com/

• ChatGPT Codex: https://chatgpt.com/codex

• Matt Schumer’s Viral Article: https://www.mattshumer.com/blog/ai-changes-everything

• Super Bowl Claude Commercial: https://www.anthropic.com/news/super-bowl-ad

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

—

Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

—

Check Out Nathan's Stuff:

• Newsletter: https://news.lore.com/

• Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano