Designing Memorable Experiences and Storytelling

Between 250,000-300,000 tourists land on the island every year, 2,500 a day in summer, and yet it still feels authentic, alive, and deeply Irish. In this episode, we ask: how do remote places like Inishmore thrive in today’s economy, while once-wealthy regions like France’s Île de Ré struggle with emptying out? We dig into the wild history of cod and salt (the currency of empires), why Ireland salted beef instead of fish, and how the Aran Islands are now punching above their weight in the global experience economy. From lobster-pot pubs to the death of distance, we explore what makes people pay not just for goods and services, but for memory, tribe, and authenticity.

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