5 Biggest Mistakes You’re Making With Your Google Ads
Perpetual Traffic
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Is Your Conversion Tracking Breaking?
Make sure you're targeting the right conversion. Make sure that your primary conversion action is actually something that you want. In conversion source what you want to be cautious with is Google Analytics many times especially if an agency built it. You don't want to use Google Analytics as your primary conversion source. It can be a secondary it actually should be a secondary source. The AOV this is just a quick napkin math check to say like hey are we actually tracking most conversions properly as they're being tracked? So does the AOV make sense? And this is what's really interesting it's actually a lot of fun. I love seeing phone call leads from a third-party source are going to
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