Doubling Revenue and Cutting CPL in Half | Case Study
Perpetual Traffic
00:00
How to Get the Most Out of a Coaching Program
We found that the interview process and the constant rejection of their ideal customer leads to pessimism and a loss of confidence. And they feel bogged down with negative thoughts, which impact every interview. So we created some new ads and these really did resonate with the market,. They were far more focused on the problems as opposed to just here's this thing, go get it. The next step was to dive deeper into their offer and what we refer to as conversion architecture version architecture is all about offer design landing page design user experience post click. We realized that we had to create messaging that talked to the avatar and the customer for this client at every level of engagement in the customer acquisition path.
Play episode from 02:31
Transcript
